what we do
NIL changes directly impact these core areas of college athletics.
We provide comprehensive + customized solutions to help your institution address them.
education + Compliance
Rapidly developing NIL rules create new, complex, and potentially hidden NCAA and legal compliance risks for coaches, administrators, boosters & athletes.
Best-in-class NIL education from top experts in all related areas including higher education, college athletics, branding, administration, compliance and NIL commercialization.
NIL legislation requires institutions to craft and implement institutional policies and procedures regarding NIL on their campuses.
Policy development guidance with practical implementation techniques from industry experts that accounts for nationwide trends and state-specific mandates to ensure your institution maximizes opportunities, remains compliant, and maintains a competitive recruiting advantage.
Student-athletes will look to maximize their NIL opportunities, but coaches will have to understand and effectively communicate the role that the institutions can and cannot play.
Best-in-class NIL education with in-person + digital tools, 24/7 deal guidance, externships at Fortune 500 companies + mentorship programs to help athletes succeed while remaining compliant with new NIL rules.
NIL rules may shift booster and donor money from supporting school fundraising goals to supporting individual student-athlete deals.
Provide donors an opportunity to fund a state-of-the-art NIL program that enhances student-athlete education, helps student-athletes maximize their NIL revenue, and attracts recruits who are looking to build their brands.
Student-athletes will be approached by marketing representatives, agents & potentially other third parties for commercial representation without oversight or guidance to help navigate the good from the bad.
Experienced outsourced guidance through an extended network of nationally-known sports business executives, vetting all third parties entering space for athletes at a specific school & providing guidance to student-athletes.
What Is Name, Image, and Likeness?
Name, Image, and Likeness (NIL) are three elements that make up your “right of publicity,” consisting of your name, your image, and your likeness (nicknames, photographs, other identifiable traits). NIL activities include autograph signings, personal appearances, social media endorsements, and promotion of businesses, products, and services. As of July 1, 2021, the NCAA adopted an interim set of guidelines to suspend previous NIL restrictions for all current and incoming student-athletes in all sports. Student-athletes are now permitted to profit from their NIL within the guidelines established by their Institution, their state, and the NCAA. 29 states have passed laws setting standards for student-athletes to commercialize their NIL (many of which are currently in effect), others have draft bills before their legislatures, and the federal government is working on national legislation.
Who Is Altius Sports Partners?
ASP leadership consists of CEO Casey Schwab, founding partners David Carter and John Entz, Educational Consultant Gabe Feldman, and nationally-recognized, industry-leading advisors Oliver Luck, Jessica Mendoza, Kenneth Shropshire, Jené Elzie, Malcolm Turner, Michael O'Hara Lynch, and Renie Anderson.
The ASP team brings together experts in sports business, sports law, college sports administration, education, marketing, branding, coaching, NCAA compliance and NIL. Collectively, our team has worked with dozens of sports organizations, including the NFLPA, NFL, NCAA, FOX Sports, ESPN, NBA, XFL, MLS, Olympic and Paralympic Games, Wasserman, and universities across the country.
What Does Altius Sports Partners Do?
Through consulting, strategic planning, compliance support and education, we support all stakeholders – athletic departments, coaches and student-athletes – with the resources they need to thrive in this new age of college athletics.
What Type of Clients Does Altius Sports Partners Serve?
Any organization that interacts with student-athletes must be fluent in NIL. ASP serves those impacted by NIL, including, but not limited to colleges and universities and their key stakeholders as they navigate the changes to rules and related NCAA legislation. These stakeholders include athletic department staff and coaches, compliance directors, school officials, student-athletes, and external parties such as sponsors and boosters.
What Types of Services Does Altius Sports Partners Provide?
ASP uses a 3-phased approach for the needs of colleges and universities as NIL rules develop. The phases include: (1) engagement and preparation through critical analyses of school-specific NIL threats and opportunities as well as educational plans for coaches and staff; (2) building a comprehensive educational program for student-athletes that will help them navigate the rapidly evolving NIL landscape; and (3) ongoing oversight of the NIL program through the use of technology to educate and guide student-athletes, as well as continued strategic guidance at the institutional level.
Does Altius Sports Partners Work With Student-Athletes?
ASP works with institutions to offer education programs for student-athletes around NIL, branding, financial literacy, risks associated with marketing reps and agents, and NIL-related opportunities. With NIL rules live, ASP serves as a resource for athletic department staffs and athletes in navigating the complexities of NIL.
Why Does My School Need Altius Sports Partners?
The NIL rules changes mark the most significant transformation of the world of college sports as we know it. Every collegiate athletic department needs to have a plan in place to deal with the impacts of NIL.
NIL is now a reality for everyone involved in collegiate athletics in the form of NCAA guidelines and a state-by-state patchwork of laws. ASP is here to prepare you for this new era in collegiate athletics and ensure that you and your staff are well-versed on what NIL means for your school, athletes, and external partners.
How Soon Do I Have To Worry About NIL Becoming Real?
Now. NCAA legislation took effect on July 1, 2021. Student-athletes in all states are now allowed to receive compensation for their NIL. 29 states have already enacted NIL laws, and Institutions in which NIL laws are not yet effective have been tasked with implementing their own NIL policies for student-athletes to abide by. Change is here.
How Much Does ASP Charge For Its Services?
Our program and curriculum are unique to each client. We provide comprehensive services to educate your school and stakeholders on NIL. We can work with you to determine your needs and an appropriate price specific to the services we will provide.
Where Can I Learn More?
You can request more info here.