Altius Sports Partners Teams with University of Georgia Athletics to Educate Student-Athletes on NIL
APR. 22, 2021
NIL firm to help UGA Athletics provide UGA student-athletes with an intellectual foundation around NIL through educational workshops and open discussions as expected changes come into effect this year
WASHINGTON D.C., April 22, 2021 – NIL advisory and education firm Altius Sports Partners (ASP) has announced a new partnership with University of Georgia Athletics designed to educate student-athletes at UGA on looming changes that will allow them to profit from their name, image, and likeness. ASP specialists will provide strategic guidance and educational programming to help student-athletes at UGA understand NIL policies, their impact, and prepare and empower them for all things NIL. ASP will also provide ongoing resources both in-person and virtually.
“We are excited for our partnership with Altius Sports,” said Josh Brooks, UGA J. Reid Parker Director of Athletics. “I’m thrilled to be able to offer this educational and personal development opportunity to all of our student-athletes in advance of the expected NIL changes in collegiate athletics.”
As part of the arrangement, ASP and UGA Athletics staff will present a year-long series of educational workshops as well as open discussions and other resources for student-athletes. NIL-specific instruction for UGA student-athletes will include personal branding and brand management; business formation and entrepreneurship basics; financial literacy; and opportunity management. Throughout the year, the program will also probe deeper into money management; taxes; social media opportunities and monetization; personal appearances; merchandise; camps and clinics; in-kind deals; equity and investing; and health and wellness, among other issues.
“Education will be critical to prepare our student-athletes to thrive in a new paradigm,” said Will Lawler, UGA Deputy Athletic Director for Legal and Regulatory Affairs. “With expertise in diverse topics from the regulatory to student-athlete development, Altius will provide a wide variety of programming to assist our student-athletes in developing the skills they need to forge a successful path through the new and uncharted environment.”
“This partnership with the University of Georgia Athletics will allow ASP to work hands-on with one of the most elite athletic programs in the country on a unique approach to student-athlete NIL education,” said Casey Schwab, CEO, Altius Sports Partners. “With ASP’s comprehensive educational curriculum and our collaborative work with UGA Athletics, UGA student-athletes will be equipped to embrace and excel in the NIL era during their time in Athens and beyond.”
ASP’s industry leading voices include CEO and founding partner Casey Schwab; founding partners David Carter and John Entz; educational consultant and sports law expert Gabe Feldman; advisors Jené Elzie, Oliver Luck, Jessica Mendoza, Kenneth Shropshire, and Malcolm Turner; strategy and marketing consultant Courtney Brunious; account executive Celine Mangan; and coordinator Carly Tower.
About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers consulting, strategic planning, compliance support and education to its clients. Currently, the firm represents athletics departments at Louisiana State University, the University of Texas, the University of South Carolina, and the University of Georgia. Providing all stakeholders – athletic departments, coaches, and student-athletes – with the resources they need to thrive in this new age of college athletics, ASP leverages its deep reservoir of sports business expertise to help those impacted by NIL changes prepare and excel. We have built the best-in-class team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
About UGA Athletics
Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America. Located in the Classic City of Athens, the university’s 17 colleges and schools enroll more than 37,000 students and have produced over 315,000 alumni living worldwide. The UGA Athletic Association fields teams in 21 intercollegiate sports as the Georgia Bulldogs, and also as members of the NCAA and Southeastern Conference. UGA teams are an immense source of pride for their fans, having won 46 national championships, over 200 NCAA individual titles, 172 SEC team championships and over 500 SEC individual crowns. Many UGA student-athletes and coaches have brought great notoriety to their school by winning 50 total medals, including 22 gold, in Olympic competition. UGA Athletics are also proudly represented by their English bulldog mascot, Uga, who consistently ranks as one of the nation’s most recognizable mascots.
For more information, visit or connect with these official accounts:
Courtney Brunious, Altius Sports Partners
Claude Felton, University of Georgia