Altius Sports Partners announces collaboration with Morgan Stanley Global Sports & Entertainment and Macquarie Asset Management

JUNE 9, 2021

Leading NIL firm adds top-tier financial literacy prowess through new collaboration with GSE’s team of directors.

Altius Sports Partners announces collaboration with Morgan Stanley Global Sports & Entertainment and Macquarie Asset Management

WASHINGTON D.C., June 9, 2021 – Altius Sports Partners (ASP), a name, image and likeness (NIL) advisory and education firm, is pleased to announce a new alliance with Morgan Stanley Global Sports & Entertainment (GSE) and Delaware Funds® by Macquarie (Macquarie) to bolster its extensive financial literacy education resources. ASP works with blue-chip universities to provide strategic guidance and educational support through customized NIL programs tailored to the needs of each school’s athletic department and student-athletes.

GSE has joined to support ASP’s educational efforts as an exclusive ASP Cornerstone Partner through financial literacy seminars and workshops with ASP university clients. In a collaboration with GSE, Macquarie will support ASP’s educational mission by providing top tier written materials and video content to ASP for its clients to cover financial literacy essentials related to NIL. ASP will also provide NIL education sessions for GSE directors nationally, distinguishing such Financial Advisors from other advisors looking to enter the collegiate market by putting them on the cutting edge of the newly emerging NIL market.

“NIL rules changes will have cascading effects on the finances of student-athletes around the country, as well as what will be needed from an educational resource standpoint from universities,” said ASP CEO Casey Schwab. “Morgan Stanley Global Sports & Entertainment and Macquarie further strengthen our resources as we deliver financial literacy education poised to position our collegiate partners to succeed in this new era.”

A division of Morgan Stanley Wealth Management established in 2014, GSE serves the unique and sophisticated needs of professional athletes and entertainers. Comprised of Morgan Stanley Financial Advisors who hold the designation as Global Sports and Entertainment Directors, GSE offers a wide range of financial advisory services and has managed a variety of financial literacy programs in collaboration with top-tier collegiate and professional teams and entities.

“Our Global Sports and Entertainment Directors work with professional athletes, entertainment, social media figures, to assist with financial planning and wealth management -- which often includes educating clients and highlighting the importance of honing in on your “why?” – in order to give them the knowledge to feel empowered in their financial decision making,” said Sandra L. Richards, Managing Director, Head of Global Sports & Entertainment and Segment Sales & Engagement Group at Morgan Stanley. “This collaboration with ASP allows us to provide student-athletes with the resources to understand their personal finances and set up a frame of reference to prepare for the next level of their athletic careers.”

Delaware Funds by Macquarie is recognized as one of the longest standing mutual fund families in the United States, with over 80 years in existence.

“Our long-standing commitment to supporting organizations through financial education is a core value of our firm,” said Shawn Lytle, global head of Public Investments for Macquarie Asset Management and president of Delaware Funds by Macquarie. “Macquarie is proud to partner with Morgan Stanley Global Sports & Entertainment to provide content that will help ASP university clients with the financial literacy requirements that will ultimately have a lasting impact on student athletes.”


About ASP, MSGSE, and Macquarie

About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers consulting, strategic planning, compliance support and education to its clients. Currently, the firm represents the athletics departments at Louisiana State University, the University of Texas, the University of South Carolina, and the University of Georgia, and has partnered with Women Leaders in College Sports. Providing all stakeholders – athletic departments, coaches and student athletes – with the resources they need to thrive in this new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted by NIL changes prepare and excel. We have built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.

About Morgan Stanley
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit

About Macquarie Asset Management
Macquarie Asset Management (MAM) provides specialist investment solutions to clients across a range of capabilities including infrastructure & renewables, real estate, agriculture, transportation finance, private credit, equities, fixed income, and multi-asset solutions. As at 31 March 2021, the MAM business had $A562.2 billion of assets under management. MAM has over 1,9001 staff operating across 20 markets in Australia, the Americas, Europe and Asia. MAM, through its affiliates, has been managing assets for institutional and retail investors since 1980 in Australia, and in the United States, retail investors recognise the Delaware Funds® by Macquarie family of funds as one of the longest standing mutual fund families, with more than 80 years in existence.

© 2021 Morgan Stanley Smith Barney LLC. Member SIPC. CRC#3568924 05/2021
1 As at 31 March 2021

Media Contacts:

Courtney Brunious, Altius Sports Partners,; 626-808-5083

Christy Jockle, Morgan Stanley,; 914-225-6827

Daniela Palmieri, Macquarie Asset Management,; 215-255-8878